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Committees. Contestants. Queens.

Professional Rodeo's Consulting Authority.

After years of involvement in the sport of rodeo in numerous capacities, Katherine Merck founded the first and only comprehensive rodeo consulting business serving rodeo committees, rodeo contestants, and rodeo queens. With experience inside and outside of the rodeo arena, Rodeo Advantage, LLC will help you reach your specific goals by utilizing a wide range of knowledge and training methods tailored to your specific needs. 

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Comprehensive consulting helping rodeo committees achieve their goals. 


Whether you're looking to expand the impact of your rodeo on the community, increase sponsorship, or fill both the stands and a section of bareback riding, Rodeo Advantage analyzes your current position and provides strategic planning including innovative marketing, branding, and structural solutions that address your specific needs and concerns.


Rodeo Advantage relies on extensive experience working with the Professional Rodeo Cowboys Association and an expansive network of PRCA contestants, stock contractors, contract personnel, sponsors, and fans to create strategic solutions help you create the ultimate fan experience.

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Coaching & Management

Take your rodeo career to the next level with Rodeo Advantage, LLC.


Rodeo Advantage, LLC provides personal coaching in media and sponsorship management, mindset, attitude, and confidence as well as a full-service management program including agent services, strategic planning, goal setting, media and sponsorship management. Additional ala carte services include sponsorship recruitment and management, social media management, marketing, and branding services. 



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Enrollment program, Coaching & Clinics

Innovative personal development and education tailored to your skill level.

Be the best YOU. Whether you're entering your first pageant or preparing to vie for the title of Miss Rodeo America, Rodeo Advantage can be the key to your success. With the first rodeo queen coaching enrollment program tailored specifically to your experience level and goals, traditional and distance personal coaching, and a number of hosted workshops throughout the country, Rodeo Advantage provides you with the tools and skills you need to succeed in the rodeo queen arena while equipping you with skills that will continue to benefit you long after the crown. 


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